Why are Frank and Julie's mask and clothes so alike?

I mean, Joey and Susie are VERY different from them and from each other, is it because they were "the first ones" or are they dating or someting? In the lore it says Frank changed after he met Julie.

"Frank did everything he could to get into another adoptive family, but he changed his mind when he caught the attention of a beautiful girl who was convinced that she deserved better than a life in Ormond..."

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