How do the devs decide which chapters are gonna bea dded durign the anniversary?

Out of random curiosity I wanna ask do you the devs for each anniversary do you all decide what the next 4 chapters are gonna be like right then and there or do you guys work together on the project as the year progresses? If I'm asking a question that can't be answered I am sorry to intrude on it. But let me know please, and thank you. @Peanits

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