SWF direction

If DBD is considered a social party game, and it's headed in the swf direction for survivors, then why aren't there clubs/clans in the game?

I prefer solo queue, but it seems like the game is headed in a different direction where communication becomes a key component.

Furthermore, are cross-platform players able to join one anothers lobbies? I've only joined lobbies that are on the same platform that I play on.

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