The hidden meaning behind the Login bonuses

I wonder if this is a move towards a free to play model where everything will be purchasable in the store and players will get rewarded for playing on a regular basis.

I mean it might be a smart move.

Either they bring in X number of people who drop $20 for the game and maybe $X on cells if they like the game enough.

Or they go free to play and bring in XXX people who drop $XX on their favorite character and a few cosmetics for them.

They could even use this system to use Twitch Drops as a way to advertise the same way other games have done recently.

Pure speculation of course.

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