New killer
A new killer might be Samara of The ring 


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How interesting would that be!? I might actually play survivor more of that were the case.
what does that have to do with this? it could be a Lore related character,For example The Spirit Teaser,made people think that the killer was Male,then with the trailer,that it was kuchisake-onna!-,A Samurai With A Katana wearing An Oni Or Hannya Mask!,,and it was Wrong,it was Rin Yamaoka the daughter of those two people (Who appear in the trailer) who didn't even appear in the teaser And trailer.
,the devs tend to make tricky teasers,news,images etc,to make us speculate of wild things,and then,boom,everything turns upside-down,and it's a different thing.
Here's an idea to twist this a little. Three of those personalities are the survivor while one of them is the killer. So that picture is actually the killer AND the survivor. You pick his survivor personality if that's what you're playing as or the killer one if you are playing killer. It gives us some scary interactions seeing him as both a survivor and killer to the other survivors. An interesting thought.