What in your opinion makes a good horror villain

So I've been working on the Pinebrook series for quiet a while now and I am in the horror adding phases on creating the villains, filling it with as much unsettling, terrifying, and hopefully Iconic horror villains as possible without overdoing it. However I stopped to wonder, will this suffice, and will it be enough? I have faith that it will, however I wondered out of random curiosity what you as the community would like to see within a horror character, like what will make it scary, iconic, and essentially good? Plus I feel like asking this can give me advice and help make the series as good as possible for you guys.

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